In 2006 YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed.

Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.

But the coolers available at the time just weren’t up to our outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times. And that frustration led us to a solution.

In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most – whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.

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No Hunt Clubs, No Leased Land. This is 100% real. From the marshes of the St Clair Flats and the fields in Michigan’s “Thumb”, to the Pacific Flyway in Oregon TCN Waterfowlers strive to produce a unique, fresh product that people can relate to. Our goal is to create something that’s original, fun, exciting, and also educational.

Located in a unique place along Michigan’s Lake St Clair, TCN Waterfowlers has the opportunity to hunt many different types of settings without having to travel too far. From a Canada Goose spread in the morning, to a mallard hunt over flooded corn in the afternoon, there’s plenty of action and plenty of birds to keep the shots coming.

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